ClickStream Identity Graph

Step through how anonymous signals become resolved identities through progressive enrichment, deterministic merging, household clustering, fingerprint re-identification, and click ID bridging.

Node Types

Identity Node

Household Cluster

Signal Types

HEM (hashed email)

Hashed Phone

Visitor ID (cookie)

Customer ID

MAID (mobile ad ID)

Clickstream ID

Session ID

Person Data

Address

Fingerprint

Click ID (gclid, fbclid)

Edge Types

Deterministic (permanent)

Probabilistic (decays)

Fingerprint match

Click ID bridge

Household link

Merge (canonical redirect)

Confidence (node color)

High (> 0.7)

Medium (0.3 - 0.7)

Low (< 0.3)